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CASE STUDIES

BRAND CASE STUDIES

01.20.2022
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OVERVIEW

What began as a specialized custom ski and snowboard brand has been reimagined as a versatile outdoor and lifestyle brand, paving the way for exploration into new and diverse sectors.

BRAND CAPABILITIES

Custom Skis & Snowboards

Entertainment & Content Creation

Destination Experiences

Outdoor Equipment

Events

SCOPE OF WORK

Brand Positioning & Story Development

Product Concept Development & Design Oversight

Creative Production & Campaign Direction Digital Marketing Strategy & Community Engagement

CURRENTLY IN DEVELOPMENT
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OVERVIEW

A pioneering ski and snowboard brand striving to intertwine music, space, and skiing into a unique aesthetic, addressing a significant gap in the ski community and representing the next evolution in the sport.

BRAND CAPABILITIES

Skis & Snowboards

Content Creation

Outdoor Equipment

Events

SCOPE OF WORK

Brand Strategy & Identity Development

Creative Direction & Visual Storytelling

Product & Capsule Design Consulting
Launch Strategy & Rollout Planning

PRE LAUNCH
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OVERVIEW

Manteo is a multi-functional outdoor gear brand built for life in motion. At the heart of its product line is the Manteo Poncho — a convertible poncho that transforms into a sleeping bag, travel blanket, or insulated layer. Designed for comfort, convenience, and versatility, Manteo serves adventurers, parents, festival-goers, overlanders, and everyday outdoor lovers with gear that adapts to their lifestyle.

LANDSCAPE ANALYSIS

Hybrid Gear Design

Minimalist Innovation

Eco Minded Materials

Inclusive Lifestyle Branding

Story Driven DTC Strategy

SCOPE OF WORK

Product Ideation & Development Strategy

Brand Positioning & Naming

Go-to-Market & Launch PlanningVisual & Messaging Framework

04.26.2025

SKYFALL OUTDOOR FESTIVAL

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OVERVIEW

Skyfall Outdoor Festival is a bold, genre-blurring gathering at the intersection of extreme sports, outdoor culture, and creative expression. Set in immersive natural environments, Skyfall brings together athletes, artists, storytellers, and explorers for a multi-day experience that’s as breathtaking as it is boundary-pushing. It’s more than a festival, it’s a celebration of flight, fearlessness, and the full spectrum of human adventure.

BRAND CAPABILITIES

Immersive Event Design

Extreme Sports Integration

Cultural & Community Engagement

Cinematic Storytelling & Media

Global Brand Collaboration

SCOPE OF WORK

Festival Identity & Positioning

Athlete & Experience Curation

Brand Partnerships & Activation Strategy

Content & Campaign Development

04.26.2025

MY WICKED DUDE BIRDS OF PREY

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OVERVIEW

Birds of Prey is the elite extreme sports team representing the core ethos of My Wicked Dude: bold, unapologetic, and radically alive. Comprising athletes from skydiving, BASE jumping, skiing, speedriding, and other high-risk pursuits, the team exists to push physical and cultural boundaries while creating jaw-dropping content. Birds of Prey is more than a crew, it’s a statement of what’s possible when edge meets artistry, and fear meets freedom.

BRAND CAPABILITIES

Elite Athlete Roster

Cinematic Content Engine

Global Expedition Campaigns

Brand x Athlete Synergy

Culturally Diverse Identity

SCOPE OF WORK

Athlete Branding & Team Identity

Content Strategy & Production Planning

Sponsorship & Partnership Development

Experiential Campaigns & Activations

09.30.2025

ERIC SIERRA'S CONTENT CREATION MASTERCLASS

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OVERVIEW

Sierra Club is an exclusive content creation masterclass experience founded by Eric Sierra, designed to empower creators to elevate their storytelling skills in immersive outdoor settings. The inaugural trip took place in Coeur d’Alene, Idaho, bringing together a curated group of creators for hands-on workshops, collaboration, and adventure. The Sierra Club experience blends professional content coaching with authentic outdoor exploration, creating a unique space for creative growth and community building.

BRAND CAPABILITIES

Content Creation Masterclasses​

Outdoor Experiential Learning

Creator Community Building

Brand Partnership Integration

Event Production Support

 

SCOPE OF WORK

Strategic Partnership Development

Event Support & Logistics
Swag & Gear Provisioning

Marketing & Promotion Collaboration

IN DEVELOPMENT
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OVERVIEW

Scheperde is an AI-powered outdoor adventure planning platform designed to make discovering, organizing, and booking trips simpler, smarter, and more inspiring. By integrating real-time data, curated content, and personalized recommendations, Scheperde connects travelers with world-class experiences across skiing, hiking, biking, climbing, surfing, skydiving, and more — all in one place.

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Scheperde operates as both a B2C platform for adventure seekers and a B2B solution for resorts, operators, and destination partners. For consumers, Scheperde delivers tailored itineraries, gear suggestions, safety information, weather insights, and booking options. For partners, it offers powerful tools for audience engagement, data-driven decision-making, and market reach.

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The platform is built to evolve beyond traditional trip planning — functioning as an intelligent outdoor travel companion that learns user preferences, suggests optimal seasons and locations, and integrates logistics like transport, lodging, and insurance. Whether someone is chasing powder days in Aspen, summiting Colorado’s 14ers, or planning a surf retreat in Costa Rica, Scheperde makes adventure planning seamless from idea to execution.

BRAND CAPABILITIES

AI-Powered Planning & Personalization

Multi-Sport Destination Intelligence

Adventure Commerce Ecosystem

B2B Data & Partnership Solutions

SCOPE OF WORK

Brand & Market Strategy

Product-Market Fit & GTM Strategy

Data & Platform Enablement

Growth & Strategic Partnerships

IN DEVELOPMENT
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OVERVIEW

Loopwise is a two-sided marketplace that connects small businesses and startups with a curated network of verified tech experts — including developers, data scientists, automation engineers, and AI specialists. The platform offers two core pathways to accelerate business growth and innovation: access to pre-built tech solutions such as ready-to-deploy dashboards, analytics tools, automations, and scripts, and the ability to engage experts for custom projects, allowing businesses to post their needs, receive competitive bids, and hire vetted talent to deliver tailored solutions.

LANDSCAPE ANALYSIS

Problem: Most small businesses lack access to affordable, reliable, high-quality tech talent or solutions.

Market: Freelance and microservice marketplace (Upwork, Toptal, Fiverr Business) but underserved for SMB-specific automation, data, and AI needs.

Differentiation: Loopwise focuses on high-signal, pre-verified talent, ready-to-use solutions, and a curated SMB-first experience — not a race to the bottom marketplace.

 

SCOPE OF WORK

Market Research & Landscape Mapping

Business Model Development

Platform Strategy

Brand Positioning & Messaging Growth & Monetization Roadmap

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A premier consulting firm dedicated to helping outdoor, lifestyle, and sports brands, as well as athletes, reach new heights. We also offer expertise in real estate and other major sectors. Let us guide you in making well-informed decisions to scale your brand, expand your portfolio, and achieve your goals.

All rights reserved. ©2025 THE JASPER & LONDON COMPANY

INFORMATION

P.O. Box 31292

Colorado Springs, CO 80911

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